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Category: videos

The downsides of franchising

Franchising is not for everybody, and it is important that you know what the drawbacks are before making any sort of commitment. As I explain in this video, it can be an inflexible method of doing business as each Franchisee is bound by the franchise contract to operate the business ...

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How do I know if franchising is for me?

This is a question I get asked all the time. The answer is: by asking a lot of questions, both of the Franchisor and–just as important– of yourself. Franchising is a fabulous business but to really succeed you need to consider these questions: Have you ever run your own business before? ...

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Choosing a Franchising Consultant

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If you are planning to franchise your business you’ll need the services of a reputable franchise consultant–someone who knows the market and will put his integrity above self interest. In this video I tell you where to look and how to get the best advice.

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Buying a Master Franchise

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Buying a Master Franchise is a major undertaking. A master license is usually much more expensive than the cost of a local or “unit” franchise and you’ll need deep pockets to promote it properly. Equally important, you’ll need to convince the Franchisor that you have the management capability to run ...

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How to Franchise a Business – eBook interview

dermot

After launching my first eBook I was interviewed for Vision News by Dermot McConkey, sales trainer and personal development specialist. In this video I explain where the motivation came from to write the book, what franchising is all about, and what people can learn from it. TF-14 Vision Media News ...

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Financing the Franchise Fee

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When money is scarce and banks aren’t lending, should a Franchisor help a prospect to sign up by financing part of their initial franchise fee? The question was put to me by a client who has dozens of prospects interested in his franchise but who find it difficult to come ...

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Writing the franchise Operations Manual

op-man

This is the “bible” of the franchised business and forms a big part of the franchise contract. It is the Franchisee’s primary source of information and guidance and should contain a detailed description of the Franchisor’s system and how to operate it on a daily basis.

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Buying a re-sale franchise

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Buying an existing franchise instead of a new one in a virgin territory can be a safer option for people reluctant to start a business from scratch. The advantages are significant. The business is already trading with cash flow, a brand presence, an established customer base, and systems and procedures ...

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Benefits of buying a home-based franchise

homebased

When money is scarce and banks are not lending, franchises in the lower price category–€10,000 to €15,000–can be particularly attractive. In this price range you’ll find most of the businesses you can run from home. In this video I explain the advantages.

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The Market for Franchisees

Given the state of the economy you’d be forgiven for thinking franchising was in the doldrums. You’d be wrong. Despite the recession, franchising continues to thrive.

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