I owe the title of this post to Greg Nathan of the US-based Franchise Relationships Institute who, like me, admits to being a newcomer to social media marketing (SMM) and, like me, is still struggling with some aspects of it. February 13 to 17 is “Social Media Week” so no ...
Read MoreInteresting that the Royal British Legion is exhibiting at the London Franchise Show at Excel in February to promote their “Be the Boss” scheme which provides funding, training, and mentoring to ex-Servicemen who want to run their own business. Now open to all Service leavers, regardless of the date of ...
Read MoreThe long-awaited government loan guarantee scheme, due to take effect in March, sounds like good news for Ireland’s franchise industry. It means that borrowers who wouldn’t normally meet the bank’s security criteria should be able to get a loan at last—provided they have a business plan that makes sense. Under ...
Read MoreThe recession effected every business sector last year, including franchising, which has always been resilient to downturns. The banks couldn’t lend and people with money wouldn’t spend which certainly put a damper on business expansion. But it wasn’t all doom and gloom. Franchising still thrived as everyone faced up to ...
Read MoreJust back from attending Franchise India 2011, Asia’s largest international franchise and retail show held in Delhi, an impressive event with 300 exhibitors and 40,000 visitors over two days. With a burgeoning middle class of more than 1 billion people, India is set to become a major force in the ...
Read MoreJust about any type of business can be franchised. Take a look at some of the franchise directory sites on the Internet, such as Which franchise or Franchise Direct, and you’ll find a huge variety of businesses which have been franchised successfully. Not only the obvious ones such as coffee ...
Read MoreA new €55 million fund to help 6.000 construction workers laid off because of the economic crash to get back to work has to be good news for the Irish franchise industry. The money will be used to offer occupational guidance, income support, training allowances, and help for those who ...
Read More
There’s no doubting that coffee is now an important part of social gathering places in Ireland, elevating coffee franchises to a profitable and exciting business venture. In particular, Costa Coffee, one of the big international brands, is reporting strong growth here, despite our economic woes. Through its franchise partnership with ...
Read MoreSetting Franchise Fees and Royalties In this video I explain how important it is for a Franchisor to decide what to charge for a franchise (the initial fee a franchisee pays to join the network) and what ongoing management fees or royalties will be levied. Set fees too high and ...
Read More
I just published my first eBook: How to Franchise a Business. A complimentary copy can be downloaded here. Short but comprehensive, it explains what’s involved in turning a successful business into a successful franchise. BR>It’s the result of burning the midnight oil over the summer and months (if not years!) ...
Read More